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Conference Proceedings Trends in Business Communication 2020

Autor
Herausgegeben von Peter Schneckenleitner, Herausgegeben von Wolfgang Reitberger, Herausgegeben von Alexandra Brunner-Sperdin, Herausgegeben von Andre Haller

Conference Proceedings Trends in Business Communication 2020

Beschreibung

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.

Verlag
Springer Fachmedien Wiesbaden GmbH
ISBN/EAN
978-3-658-33642-4
Preis
117,69 EUR
Status
lieferbar