TWELVE was developed as an individual annual review by the Serviceplan Group for the media and communications industry. The aim of the magazine is to provide an insight into the inspiring personalities and topics that have accompanied the group in the past year and also to showcase our portfolio – at least in part – in an innovative way. We want TWELVE to be different to other annual reviews: personal, inspiring and trendsetting. It is neither a trade journal nor an image brochure, but a coffee table magazine that we hope will accompany the readers over a long period of time, even becoming something of a collector’s item. The name TWELVE refers to the twelve months of a year as well as to the twelve chapters of the magazine, which each cover a currently relevant megatrend in the communications industry. In articles and interviews, well-known personalities give insights into their thoughts on these topics. Experts from the Serviceplan Group explain the most important current developments in brand communication within the individual range of topics and introduce innovative projects. In addition to the individuality of its content, the design of TWELVE should also stand out. That’s why every issue is designed together with a different young, up-and-coming artist who creates the chapter intro pages and the cover.
